NARRIEL

01 · Service

Understand how your brand is really perceived.

Your brand says many things in many places. We make visible what it actually means — and where the messages contradict each other. On this basis we develop an optimized profile that makes your brand consistent, distinctive and reusable.

What you receive

  • Core messages and their relationships
  • Identified contradictions across channels and documents
  • Semantic Brand Profile Analysis: a structured profile of your brand as it is currently expressed
  • Profile Optimization development: a target profile with recommended adjustments to positioning, terminology and messages
  • The optimized profile as binding reference for future communication

Output: Semantic Brand Profile

How it works

  1. Agree on the sources to analyze: website, documents, campaigns
  2. Extract identity, messages and terms
  3. Compare statements and flag contradictions
  4. Review the analyzed profile with you
  5. Develop the optimized target profile and agree on it
  6. Hand over the approved profile as reference

Example use case

Marketing

Challenge: Variants, A/B test texts and legal constraints pull a brand in different directions.

Output: Ad sets, claims and product stories that stay inside one agreed identity.

Scope & limitations

Project-based service

Delivered as a scoped project. Results depend on your sources and goals and are reviewed before release.

  • The analysis covers the sources agreed for the project.
  • Fully automated analysis of all external internet profiles is not part of the standard offer.

Related services

Semantic Content Studio

Articles, corporate communication, social media and editorial content built on a shared semantic foundation.

Output: Publication-ready content after editorial approval

Project-based service

Semantic Enterprise Identity

Structuring of corporate knowledge, terms, roles, rules and communication identity.

Output: Reusable semantic enterprise profiles

Documented architecture foundation

Let us talk about your meaning.

Tell us about your brand, content or AI landscape. We will suggest a suitable starting point.

Request a conversation